【BONIA 9288 交流专区】宝利机构

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BONIA CORPORATION BERHAD

Type	Announcement
Subject	OTHERS
Description	Incorporation of Indirect Wholly-owned Subsidiary Companies in Malaysia i.        SBA Marketing Sdn Bhd ii.        SBM Marketing Sdn Bhd
The Board of Directors of Bonia Corporation Berhad (“the Company”) wishes to announce that SBG Holdings Sdn Bhd, a subsidiary of the Company, had on 20 December 2012 incorporated two(2) wholly-owned subsidiaries in Malaysia known as SBA Marketing Sdn Bhd (“SBA”) and SBM Marketing Sdn Bhd (“SBM”). Information on SBA and SBM are as follows:- SBA SBM Authorised capital RM100,000 divided into 100,000 ordinary shares of RM1 each RM100,000 divided into 100,000 ordinary shares of RM1 each Issued and paid-up capital RM2 divided into 2 ordinary shares of RM1 each RM2 divided into 2 ordinary shares of RM1 each Intended business activities Marketing and distribution of fashionable accessories Designing, promoting and marketing of fashionable men’s footwear The incorporation of SBA and SBM are funded by internal resources and are not expected to have any material effects on the earnings or net assets of the Company for the financial year ending 30 June 2013. None of the Directors and to the best knowledge of the Directors, none of the major shareholders or person connected to them has any interest, direct or indirect in the aforesaid incorporation. This announcement is dated 21 December 2012.

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BONIA CORPORATION BERHAD

Type	Announcement
Subject	OTHERS
Description	Group Internal Restructuring
Reference is made to the announcement dated 20 December 2012 in connection with the above matter. Unless otherwise stated, the defined terms used in this announcement shall carry the same meaning as defined in the announcement dated 20 December 2012. The Board of Directors of Bonia Corporation Berhad (“Bonia” or “the Company”) wishes to clarify the Disposal Consideration of SB Boutique Sdn Bhd and SBFW Marketing Sdn Bhd as follows:- No. Subsidiary Disposal Considerationstated in theannouncement dated 20 December 2012 (RM) Disposal Consideration as  per the SSA dated 19 December 2012 (RM) 2. SB Boutique Sdn Bhd 8,624,539 3,354,110 3. SBFW Marketing Sdn Bhd 3,354,110 8,624,539 However, shareholders and potential investors of Bonia should note that the total Disposal Consideration remain unchanged and in full effect. This announcement is dated 3 January 2013.

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BONIA CORPORATION BERHAD

Type	Announcement
Subject	OTHERS
Description	New Associate Company - Serene Glow Sdn Bhd
The Board of Directors of Bonia Corporation Berhad (“the Company” or “Bonia”) wishes to announce that the subscription of 3,300 ordinary shares of RM1.00 each at par in Serene Glow Sdn Bhd (1011206-T) (“SGSB”), by its wholly-owned subsidiary namely BCB Properties Sdn Bhd (351290-U) (“BCBP”) has been completed. The share certificate issued by SGSB in respect of the 3,300 shares allotted to BCBP was received on 6 February 2013. Accordingly, BCBP holds 33% of the enlarged issued and paid-up share capital of SGSB and SGSB is an associate company of BCBP. SGSB was incorporated in Malaysia under the Companies Act, 1965 on 24 July 2012 as a private limited company. The authorised share capital of SGSB is RM100,000.00 comprising 100,000 ordinary shares of RM1.00 each and its enlarged issued and paid-up capital is RM10,000.00 comprising 10,000 ordinary shares of RM1.00 each. The principal activities of SGSB are property investment and development. The above subscription was funded by internal resources and is not expected to have any material effects on the earnings or net assets of the Company for the current financial year ending 30 June 2013. None of the Directors and to the best knowledge of the Directors, none of the major shareholders or person connected to them has any interest, direct or indirect in the above subscription of shares. This announcement is dated 6 February 2013.

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SUMMARY OF KEY FINANCIAL INFORMATION 31/12/2012

		INDIVIDUAL PERIOD		CUMULATIVE PERIOD
		CURRENT YEAR QUARTER	PRECEDING YEAR CORRESPONDING QUARTER	CURRENT YEAR TO DATE	PRECEDING YEAR CORRESPONDING PERIOD
		31/12/2012	31/12/2011	31/12/2012	31/12/2011
		$$'000	$$'000	$$'000	$$'000

1	Revenue	166,895	151,462	323,608	303,695
2	Profit/(loss) before tax	14,620	21,194	38,919	52,819
3	Profit/(loss) for the period	9,414	14,916	26,027	38,466
4	Profit/(loss) attributable to ordinary equity holders of the parent	7,533	13,212	23,045	33,225
5	Basic earnings/(loss) per share (Subunit)	3.74	6.55	11.43	16.48
6	Proposed/Declared dividend per share (Subunit)	0.00	0.00	0.00	0.00
		AS AT END OF CURRENT QUARTER		AS AT PRECEDING FINANCIAL YEAR END
7	Net assets per share attributable to ordinary equity holders of the parent ($$)	1.4100		1.3400

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券商買進心頭好．積極拓展區域業務 寶利機構基本面佳

財經股市19/03/2013 20:28

券商：艾芬投銀研究
合理價：2.36令吉

寶利機構（BONIA，9288，主要板消費）基本面佳且估值低，加上積極拓展業務，在印尼和菲律賓分別設立了1家和5家精品店，為公司本財年第2季帶來收益。

該公司有計劃在本財年底之前，在印尼增設5家精品店，使精品店總數增至7家。印尼消費穩健，世界銀行放眼印尼今年國內生產總值將增長6.2%。

但目前印尼業務只佔公司總營業額的2.4%，貢獻相對小，故仍有許多增長空間。

在2011年，寶利機構持股60%子公司Apex Marble and Mcore入稟起訴持有40%股權的股東梁達言（譯音）涉嫌違反越南的聯營合約，因后者未能提供所需的財務報告和銷售記錄等。

為此，該公司在2011財年第4季撥出540萬令吉虧損撥備，並在2012財年次季展開新的經營策略，擴展越南業務。

寶利機構重整在新加坡的業務，將原有的35個Braun Buffel專櫃變成現在的29個，以提高品牌知名度。我們預計該公司不會在目前消費趨勢走軟的新加坡再增設新分行，公司管理層亦表明還有拓展精品店的選擇。

受惠于大馬健康的國內消費，該公司大馬業務穩定，相信將繼續穩定成長。

寶利機構今日無交易，最后報價為2令吉。[中国报财经]


零售業競爭激烈‧寶利前景仍具挑戰

熱股評析  2013-03-22 18:40
（吉隆坡22日訊）寶利機構（BONIA，9288，主板消費品組）旗下服裝及裝飾品零售業務，將受到國內外同業激烈競爭，使它在2013年業務前景仍具挑戰，特別是需要削減產品盈利及賺幅，使短期股價表現負面。

肯納格研究指出，該公司擴充至海外市場業務，包括印尼、越南及新加坡，預料它們短期內不會作出顯著盈利貢獻，因新開設分店，料需要2、3年才有希望有利可圖，反觀初開店時需要更高初步投資成本，如新店裝修、行銷開支及租金成本等。

該行指出，該公司的優勢，包括擁有認同的強勁品牌，及落在淨現金狀況，進軍新興市場則是未來良好的商機。而潛在隱憂則是賺幅受到擠壓，較低市場消費情緒，及同業的激烈競爭。

該行指出，該公司的整體技術層面出現負面訊號，預料股價當前的上升阻力為2令吉30仙，一旦突破則調高至2令吉60仙。而其當前下跌支持水平則落在2令吉，下個較強支持水平則是1令吉60仙。

該公司將其2013年財政年淨利預測削減至4千950萬令吉，比較前期的5千500萬令吉減少約10.0%。

同時，該行也將其目標預測本益比降低至9.0倍，比較之前為10.7倍，或等於3年平均本益比水平（之前為5年平均計），使該行將其目標價調低至2令吉17仙，並給於“短線賣出＂評級。（星洲日報／財經）

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Type	Announcement
Subject	TRANSACTIONS (CHAPTER 10 OF LISTING REQUIREMENTS) RECURRENT RELATED PARTY TRANSACTIONS
Description	Pursuant to paragraph 10.09(1) of the of the Listing Requirements of Bursa Malaysia Securities Berhad, the Board of Directors of Bonia Corporation Berhad ("Bonia" or "the Company") wish to announce that the following subsidiary companies of Bonia between 1 October 2012 to 28 February 2013 have in the ordinary course of their business entered into certain transactions of a revenue or trading nature.
Introduction Pursuant to paragraph 10.09(1) of the Listing Requirements of Bursa Malaysia Securities Berhad, the Board of Directors of Bonia Corporation Berhad ("Bonia" or "the Company") wish to announce that the following subsidiary companies of Bonia between 1 October 2012 to 28 February 2013 have in the ordinary course of their business entered into certain transactions of a revenue or trading nature with the following related party:- No. Transacting parties Subsidiary companies within the Group Nature of transactions Interested parties and nature of relationship Amount transacted RM’000 1. Bonia International Holdings Pte Ltd Active World Pte Ltd Payment of Bonia, Carlo Rino and Semboniatrademarks royalties Note 1 47 2. BIH Franchising Ltd Daily Frontier Sdn Bhd CB Marketing Sdn Bhd Banyan Sutera Sdn Bhd SBL Marketing Sdn Bhd SB Directions Sdn Bhd Vista Assets Sdn Bhd CRV Sdn Bhd De Marts Marketing Sdn Bhd Dominion Directions Sdn Bhd Galaxy Hallmark Sdn Bhd Eclat World Sdn Bhd SBFW Marketing Sdn Bhd SB International Sdn Bhd CRL Marketing Sdn Bhd CRF Marketing Sdn Bhd CR Boutique Sdn Bhd Payment of Bonia, Carlo Rino and Semboniatrademarks royalties Note 2 830 3. Long Bow Manufacturing (S) Pte Ltd Active World Pte Ltd Jetbest Enterprise Pte Ltd Payment of office rental Note 3 563 Total 1,440 Notes: 1         Mr Chiang Sang Sem is a director and major shareholder of Bonia International Holdings Pte Ltd holding 60% equity interest. He is also the major shareholder and director of the Company. 2         Mr Chiang Sang Sem is the major shareholder of BIH Franchising Ltd holding 100% equity interest. He is also a major shareholder and director of the Company. 3         Mr Chiang Sang Sem is a director and major shareholder of Long Bow Manufacturing (S) Pte. Ltd. holding 83.92% equity interest. His brother, Mr Chiang Boon Tian is also a director and shareholder of Long Bow Manufacturing (S) Pte. Ltd. holding 13.58% equity interest.  Mr Chiang Sang Sem is also the major shareholder and director of the Company. The above amount of which by way of aggregation, has exceeded the prescribed limit of RM1 million in respect of recurrent transactions entered into by the Group and its subsidiary companies with related party from 1 October 2012 to 28 February 2013. Nature of RRPTs The RRPTs entered into by the Group and their subsidiary companies are in the ordinary course of business and are of revenue and trading in nature. These transactions are made on an arm's length basis and on normal commercial terms. These transactions are also not prejudicial to the interest of the shareholders and not more favorable to the Related Parties than those generally available to the public and are not detrimental to the minority shareholders. Rationale for the transactions The principal activities of Bonia are primarily an investment holding and management company. Its subsidiaries are principally involved in designing, manufacturing, promoting, marketing, import and export of fashionable leather goods, accessories, apparel, ladies and men’s footwear. Bonia International Holdings Pte Ltd and BIH Franchising Ltd are the Licensor and Master Licensee for Bonia, Carlo Rino and Sembonia trademarksfor territories outside Malaysia and Singapore respectively. Sales by the subsidiary companies derived from territories outside Malaysia and Singapore are subject to royalties’ payment to the Licensor or the Master Licensee. The royalties are calculated based on percentage of the sales derived from the respective territories as per the licensing or sublicensing agreements. The Licensor and Master Licensee will only raise debit notes for the royalties’ payable by our subsidiary companies upon confirmation of sales by the respective subsidiaries. Due to the administrative procedures from the time we retrieve the sales from our overseas outlets until the issuing of debit notes by the trademark owner, time delay between the last transacted date and the date of announcement is expected. Active World Pte Ltd and Jetbest Enterprise Pte Ltd are renting the office space from Long Bow Manufacturing (S) Pte Ltd as its corporate office, showroom and warehouse in Singapore. Thus, there is a payment of office rental for renting of the premises. Details of the transaction prices The transactions, which are in the ordinary course of the Bonia Group’s business, are undertaken at the prevailing prices or market rates and are based on usual commercial terms not more favorable to the related party than those generally available to the public, or otherwise in accordance with the applicable industry norms. Where there is no market value for a particular transaction, the transaction will be on a willing buyer willing seller basis or the nearest equivalent.   The effect of the transactions on the earnings per share and net assets per share of Bonia The transactions have no material effect to the earnings per share and net assets per share of Bonia. Whether the transactions are subject to the approval of shareholders and the relevant government authorities The recurrent related party transactions do not require any approval from shareholders and relevant government authorities. Statement by Directors Save for Mr Chiang Sang Sem, who is an interested Director to the RRPTs and has abstained from deliberations on the RRPTs, the Board of Directors of Bonia, have considered all aspects of the transactions and is of the opinion that the transactions are established under normal commercial terms and are in the best interest of the Company and not to the detriment of the minority shareholders. This amended announcement is dated 28 March 2013.

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宝利2100万购办公楼

财经新闻 财经  2013-05-15 10:45
（吉隆坡14日讯）宝利机构（Bonia，9288，主板消费产品股）独资子公司CRG机构，以2093万6500令吉购入位于乌鲁冷岳的7层高办公楼。

宝利机构发布文告，CRG机构与Platimun Starhill私人有限公司签署7份合约，在Platinum Starhill商业中心购置7层楼高的办公楼，规模达4万1873平方尺。

同时，2093万6500令吉的购价，相等于每平方米500令吉。

“CRG机构业务发展蓬勃，预计需要额外的2万至3万平方尺办公室，如今购买上述办公楼后，可降低续租所需面对的风险。”[南洋网财经]

BONIA CORPORATION BERHAD

Type	Announcement
Subject	TRANSACTIONS (CHAPTER 10 OF LISTING REQUIREMENTS) NON RELATED PARTY TRANSACTIONS
Description	Acquisition of Property by CRG Incorporated Sdn Bhd, a wholly-owned subsidiary of Bonia Corporation Berhad for a total consideration of RM20,936,500.00.

Attachments Bonia-AcquisitionOfProperties.pdf

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寶利機構 淨利漲95%

企業財經27 May 2013 22:30
（吉隆坡27日訊）寶利機構（BONIA，9288，主要板消費）宣佈截至3月底第3季，營業額按年增11.69%至1億5403萬令吉，淨利漲95%至1302萬5000令吉。

該公司向馬證交所報備，海外貢獻大幅增加推高營業額，其中印尼和越南共貢獻34%，Carlo Rino和Sembonia品牌收入皆上升，各自貢獻26%和28%。

文告指出，寶利機構計劃在西亞和東南亞擴大其品牌，這將導致較高的初期成本並影響公司短期淨利；但整體而言，公司仍看好今財年業績表現。[中国报财经]

SUMMARY OF KEY FINANCIAL INFORMATION 31/03/2013

		INDIVIDUAL PERIOD		CUMULATIVE PERIOD
		CURRENT YEAR QUARTER	PRECEDING YEAR CORRESPONDING QUARTER	CURRENT YEAR TO DATE	PRECEDING YEAR CORRESPONDING PERIOD
		31/03/2013	31/03/2012	31/03/2013	31/03/2012
		$$'000	$$'000	$$'000	$$'000

1	Revenue	154,032	137,913	477,640	441,608
2	Profit/(loss) before tax	19,666	12,394	58,585	65,213
3	Profit/(loss) for the period	13,807	7,495	39,834	45,961
4	Profit/(loss) attributable to ordinary equity holders of the parent	13,025	6,688	36,070	39,913
5	Basic earnings/(loss) per share (Subunit)	6.46	3.32	17.89	19.80
6	Proposed/Declared dividend per share (Subunit)	0.00	0.00	0.00	0.00
		AS AT END OF CURRENT QUARTER		AS AT PRECEDING FINANCIAL YEAR END
7	Net assets per share attributable to ordinary equity holders of the parent ($$)	1.4700		1.3400

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Notice of Interest Sub. S-hldr (29A)

BONIA CORPORATION BERHAD

Particulars of Substantial Securities Holder

Name	Albizia ASEAN Opportunities Fund
Address	c/o Albizia Capital Pte Ltd 36 Armenian Street #03-07 (Lobby 1) Singapore 179934
NRIC/Passport No/Company No.	CT-230980
Nationality/Country of incorporation	Cayman Islands
Descriptions (Class & nominal value)	Ordinary Shares of RM0.50 each
Name & address of registered holder	Maybank Nominees (Asing) Sdn Bhd DBS Bank For Albizia ASEAN Opportunities Fund 14th Floor Menara Maybank 100 Jln Tun Perak 50050 Kuala Lumpur

Date interest acquired & no of securities acquired
Currency	Malaysian Ringgit (MYR)
Date interest acquired	28/05/2013
No of securities	11,050,000
Circumstances by reason of which Securities Holder has interest	Open-market transaction
Nature of interest	Direct
Price Transacted ($$)
Total no of securities after change
Direct (units)	11,050,000
Direct (%)	5.48
Indirect/deemed interest (units)
Indirect/deemed interest (%)
Date of notice	28/05/2013

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Bonia踏出时尚舒适

趋势焦点 财经周刊  2013-06-10 14:03
大马的鞋子工业在世界舞台上已占有一席之地，许多外国游客前来旅游都不忘选购数双鞋子带回国，鞋子也早已成为旅游大马必买的“隐藏版”特产之一。

然而在竞争激烈的领域中，以皮革包包起家的宝利机构（Bonia，9288，主板消费产品股），要如何寻找定位，在鞋子领域中争一日之长短？宝利机构集团董事经理张兴庆直截了当地说：“舒适和潮流并因为没有人愿意穿漂亮但不舒适的鞋子，对吧？”

成立于39年前的宝利机构（Bonia，9288，主板消费产品股），向来是以皮革包包为主要业务，直到二十多年前看见鞋子市场的潜能后，创办人兼主席张送森决定把握机会，多元化至该领域。

张送森正是宝利机构现任集团董事经理张兴庆的兄长。

张兴庆笑称：“其实，当初决定拓展鞋子业务，是因为不断有客户问我们什么时候进军鞋业。我们的宗旨是以客为先，所以决定开发这一块，满足客户的需求。”

鞋子产品推出后获得空前成功，不但为宝利机构增加了另一收入来源，更让团队了解到产品必须多样化，才能够分散风险，从而巩固地位。

宝利机构自此定下业务发展策略，在这39年内不断推出新产品系列和品牌，从专门生产皮革包包，发展至全方位时尚品牌。

如今，公司产品种类涵盖包包、男女服饰、男女鞋子和服饰配件，旗下品牌更是不少于10个，满足各阶层的消费者需求。

谦卑学习就是秘诀

以皮革包包起家的宝利机构，纵然已有名气，但在开拓其他产品系列时，也经历过不少风雨。

张兴庆娓娓道来：“一开始真的很不容易，但做生意就是要不断的学习，不要以为你的品牌有名了就不可一世，这行的前辈多的是。谦卑的问，谦卑的学，是很重要的。”

他说，谦卑学习是进步的秘诀，相信自己则是突破的方法。

鞋子的成功，让宝利机构兄弟团队勇于开发新产品和品牌，旗下的男装产品系列和品牌，也在1992年顺利诞生。

“当初的我们可是受尽了闲言闲语阿！人人都说我们几兄弟疯了，好端端做皮革，怎么搞起布料来了？”

张兴庆站在柏威年广场的Sembonia分店，看着摆放男鞋服饰的柜台笑得开怀，说：“你知不知道，男装对今天的宝利机构营业额贡献率是多少？我告诉你，20%。”

宝利机构2012财年营业额逾6亿令吉，20%就相等于1亿2000万令吉。或许，张氏兄弟当时真的是“疯了”，然而，获得最终成功的人，往往就是当初拥有一个遭人嘲笑的梦想的人。

兄弟同心各司其职

张兴庆除了是集团董事经理，也是Sembonia女鞋产品负责人之一，Sembonia正是宝利机构旗下的品牌分支之一。

“我的大哥相信唯有专注才能做的最好，所以，一早就把旗下品牌和产品细分负责人。”

张兴庆笑称，兄弟们都有自己的“地盘”，但为了确保产品概念和风格呈现一致，所以，兄弟间也有合作的时候，而且也会定时让其他人了解进度和发展。

“无论是哪一个牌子，包包、鞋子或服饰，我们讲究的是品质和舒适度，然而广宣和销售也很重要，所以，没有办法由一个人来照顾所有产品和品牌。”

也就是因为张氏兄弟分工合作的经营方式，所以，宝利机构旗下品牌和产品都尽善尽美，稳站市场快40年，成为领域中的佼佼者。

专卖店重质不重量

Sembonia创立后的10年，在全马就有18家专卖店，并蓄势待发在国内外拓展业务。

张兴庆在回答成功秘诀前，笑着说，他们的秘诀很老土、但也很简单：“就是5个P和SWOT阿！”

“产品（Product），价格（Price）、地点（Place）、促销（Promotion）和人才（People），是经商最基本的考虑重点。很多人或许不在意，但这却是最实际的策略。”

当中，他认为地点是决定品牌形象和成败的关键之一：“地点可以显示品牌的定位，不是数量越多越好，地点的人潮和形象才是重点。”

以Bonia品牌为例，宝利机构前阵子进行了专卖店地点筛选的工作，只留下地理位置有利的店面，以便集中人力和资源。

“做生意必须要了解自己的优势（strengths）、缺点（weaknesses）、机会（opportunities）和威胁（threats），才能清楚自己在什么位置，依据情况设计策略。”

他指出，宝利机构与各大卖场拥有多年的合作关系，所以，善用该优势拓展销售管道，这样一来就算减少专卖店的数量也无损盈收，反而达到开源节流的目的。

Sembonia 轻淑女最爱

张兴庆表示，对Sembonia女装鞋来说，“舒适且潮流”是最重要卖点，这也是让该品牌鹤立鸡群的原因。

不过，他也不否认大马女装鞋竞争激烈，尤其是大马在全球鞋子领域享有名誉之际，更多品牌如雨后春笋般冒出，而且卖点各有不同，留住顾客也成为了一项最困难的挑战。

“Sembonia的目标客户群，是包括已踏入社会的年轻女生，年龄层介于20至40岁，鞋子的品质和设计水准，须让消费者感觉到物超所值。”

张兴庆了解要让Sembonia成功不能只靠包装广宣，而是清楚明白目标客户群对鞋子的要求———设计时尚而不夸张，此外还要大方耐看。

“年轻办公室女郎大多喜欢穿高跟鞋，但舒适的高跟鞋却可遇不可求。

Sembonia十分讲究鞋子的设计和材质，务求为客户打造一双好看又好穿的鞋子。”

与厂商合作无间

宝利机构拥有稳定的人脉和网络关系，与Sembonia合作的厂商关系密切，而且后者拥有丰富的制鞋经验和人才。

“老师傅一看设计图，就知道要怎样做才能够满足我们的需求。我们的设计风格和概念，他们都掌握得到，也掌握得很好。”

发现和善用人才，让张兴庆领导的Sembonia屹立大马市场超过10年，业绩也年年高增，每年营业额增长率平均不少于15%。

品牌效应 永续经营

回忆宝利机构成立初期，张兴庆表示，所出产的皮革包包并没有品牌，直至张送森参加意大利展览后，被当地艺术品和商业品牌所启发，意识到品牌策略将是永续业务的关键策略，才毅然决定把包包挂上“Bonia”的品牌。

“事实证明大哥是一位有先见之明的人，他当初的决定，成就了今天的宝利机构。”

他表示，30多年前的市场对产品品牌并不太讲究，但30多年后的今天，品牌却成为消费者的消费指标。

“在产品和品质可随时被超越的年代，品牌可以留住客人。这是趋势，而且越来越明显。”

张兴庆举例，现在消费者出外用餐时开始问“到哪家餐馆吃”而不是“去吃什么”，因为品牌和环境逐渐攀上食物味道的位置。

同样的，若消费者想要购买一双出席宴会的鞋子，往往说不出要求的款式和特征，而是先到一些自己喜好品牌的鞋店逛逛再做选择。

“品牌不再只是用来区分产品，而逐渐是一个指标、一个身分的象征。现代人的消费能力较强，他们相信品牌的品质，但其售价也必须物有所值。”

削价战走入历史

张兴庆说，数十年前的消费指标是品质和价格，但是随着人们收入高涨，而且不单只对品质有要求，更讲求设计和形象。他由此认为，零售业的削价战将步入历史。

“当然，我指的是时尚服饰领域，人们穿在身上、带在身边的产品，都是显示身分的物质，他们愿意付出更多来维持或显示自己的形象和阶层。”

正如他所说，产品售价和品牌不相符，不但不会增加销量，反而会损害品牌形象。

“过往见惯不怪的零售业削价战，也不再成为提高销售量的最佳策略。这是现在消费者的消费行为，而且这个消费行为的转变也越来越显著。”

无论是Bonia、Sembonia或者是宝利机构旗下其他品牌，都在加强消费者对品牌印象的计划，不断举办大型的服装秀和推介礼、代言人宣传活动等等。

全球需求撑时尚界

大马人的消费能力随着经济增长而提高，国内外零售商看准大马潜能，在近10年内纷纷前来抢滩，时尚界当然也不例外。

但品牌分店林立大马的同时，也看见不少行家因全球经济走下坡、竞争太过激烈等原因而无法生存，让人不禁担心时尚领域是否已达饱和？

张兴庆一口就否认了上述看法：“我很认同‘美感商品是未来的主流’的看法。”

大马市场有增长空间

他解释，市场早已走进讲求设计、美感和包装的时代，所以，价格和品质同等重要之际，美感是站在最前线来吸引消费者的目光。

“或许今天你认为美的东西，会被另一个设计所取代，但这个取代并不是永久的，因为美是没有顶限的。”

他举例说，以往消费者在选择餐厅时，并不太注重环境和包装，但就算现在的全球经济发展放缓，消费者还是认为餐厅环境和食物摆盘很重要，因为这会影响他们的胃口和用餐的体验。

此外，张兴庆也认为，过去的“女人的钱最容易赚”说法，不完全适用于目前的商业环境，更贴切的形容应为“男人女人的钱都容易赚。”

“以前说女人爱美，现在的男人何尝不也爱美，而且男人的消费能力更高，更愿意花钱买心头好。”

“所以，大马时尚市场并没有饱和，反而还有进步的空间，因为东南亚已成为世界的购物天堂，需求不仅只来自于本地，而是全世界。”[南洋网财经]

报道： 周颖珊 摄影： 房子康

icy97

宝利联营意大利品牌

財经 2013年6月10日
（吉隆坡10日讯）宝利机构（BONIA，9288，主板消费股）旗下Active World私人有限公司和来自意大利的Bruno Magli S.P.A公司，以70对30的股权比例，在新加坡设立联营公司，以在新加坡、大马、菲律宾、越南和泰国，销售和营销后者的產品。        

该联营公司名为Bruno Magli东南亚私人有限公司，將以「Bruno Magli」的品牌名称，在上述东盟国家销售Bruno Magli S.P.A公司的產品，包括鞋子、皮革饰品、皮包、皮革服装等。[东方日报财经]

Type	Announcement
Subject	TRANSACTIONS (CHAPTER 10 OF LISTING REQUIREMENTS) NON RELATED PARTY TRANSACTIONS
Description	Joint Venture Agreement made between Active World Pte Ltd and Bruno Magli S.P.A.
The Board of Directors of Bonia Corporation Berhad (“Bonia” or the “Company”) wishes to announce that its wholly-owned subsidiary, Active World Pte Ltd had on 10 June 2013 entered into a Joint Venture Agreement (“JVA”) with Bruno Magli S.P.A. in respect of:- i. the establishment of a joint venture company limited by shares under the Singapore Companies Act named Bruno Magli South East Asia Pte Ltd (“BMSEA”) for the purpose of the sale (wholesale and retail) and marketing of Bruno Magli S.P.A.’s products under the trade name “Bruno Magli” in Singapore, Malaysia, Indonesia, Philippines, Vietnam and Thailand (“JV business”); and ii. the regulation of their respective responsibilities towards the management of the JV business and the affair of BMSEA.

Attachments annc - jv (Active World & Bruno Magli).pdf

icy97

券商買進心頭好．與布魯瑪妮合作 助寶利提高區域市佔率

財經股市12 Jun 2013 23:00

券商：艾芬投銀研究
合理價：2.60令吉

寶利機構（BONIA，9288，主要板消費）子公司，與意大利布魯瑪妮公司（Bruno Magli）聯營合作，致力擴大東南亞銷售市場，相信該項協議將有助提高該公司位于東南亞的市佔率。

該項協議是由子公司Active World私人有限公司，與布魯瑪妮公司所簽署，前者將在東南亞6個國家銷售布魯瑪妮的產品，其中包括新加坡、大馬、印尼、菲律賓、越南和泰國。

透過該項協議，雙方將在新加坡成立聯營子公司，名為東南亞布魯瑪妮有限公司（Bruno Magli South East Asia Pte Ltd），寶利機構將持有該聯營公司70%股權，布魯瑪妮則持有30%股權。

我們相信，寶利機構可透過布魯瑪妮的知名度，打響該公司旗下多項產品組合，藉此帶動公司盈利表現。

另外，看好公司極具吸引力的股息收益率，我們相信，寶利機構將持續引進更多奢侈品品牌，進入東協市場。

閉市時，寶利機構報2.18令吉，起1仙，成交量達11萬3100股。[中国报财经]

icy97

每价均价RM2.54 宝利机构11%场外易手

财经新闻 财经  2013-07-27 12:46
（吉隆坡26日讯）宝利机构（BONIA，9288，主板消费产品股），今天有2217万股或相等于11%的股权在场外易手，平均交易价为每股2.54令吉。

这批场外交易股票价格，较2.82令吉的闭市价，低9.93%，或28仙。

据交易所资料，以2亿157万股缴足股本计算，这批股票占11%股权。

周五闭市时，宝利机构股价上扬28仙或11.02%，以2.82令吉挂收，成交量达111万9900股。[南洋网财经]

icy97

海外業務獲看好 寶利機構漲11仙

財經股市29 Jul 2013 23:00
（吉隆坡29日訊）寶利機構（BONIA，9288，主要板消費）海外業務進展獲看好，艾芬投銀研究上修目標價，該股股價逆市唱好，漲11仙至2.93令吉，為十大上升股之一。

寶利機構開市時，以平盤2.82令吉迎市，隨后一度走跌至2.73令吉，跌9仙。較后該股反敗為勝，持續高漲至3.04令吉，漲22仙。

休市報2.97令吉，揚15仙，半日成交量達140萬6300股。閉市時，該股收在2.93令吉，漲11仙，成交量錄得240萬5300股，為十大上升股之一。

艾芬投銀研究指出，該股自今年3月中起，股價漲了超過40%，儘管股價表現強勁，但該股仍相當具有吸引力，目前該股股價為2014財年本益比的10倍，其他零售商如AEON（永旺，6599，主要板貿易）和百盛控股 （PARKSON，5657，主要板貿易）目前交易價分別為22倍和14倍。

另外，鑒于寶利機構低稅務費用以及低管理成本，該公司收益預計將獲提高。

儘管隨著燃料價格上漲，國內需求開始下滑，世界銀行下調印尼今年國內生產總值成長預測，但該公司在印尼的業務銷量仍維持穩定。預計公司未來在印尼會增設3間至4間分店至8間。

艾芬投銀研究看好該公司收益成長，並擁有健康的基本面，維持“買入”評級，目標價上調至3.25令吉。[中国报财经]

icy97

BONIA CORPORATION BERHAD

Particulars of substantial Securities Holder

Name	Permodalan Nasional Berhad
Address	Tingkat 4, Balai PNB 201-A, Jalan Tun Razak 50400 Kuala Lumpur
NRIC/Passport No/Company No.	038218-X
Nationality/Country of incorporation	Bumiputera-owned Company
Descriptions (Class & nominal value)	Ordinary shares of RM0.50 each
Date of cessation	26/07/2013
Name & address of registered holder	Permodalan Nasional Berhad Tingkat 4 Balai PNB 201-A, Jalan Tun Razak 50400 Kuala Lumpur
Currency	Malaysian Ringgit (MYR)
Number of securities disposed	11,473,000
Price Transacted ($$)
Circumstances by reason of which a person ceases to be a substantial securities Holder	Sale of shares
Nature of interest	Direct interest
Date of notice	26/07/2013

icy97

Notice of Person Ceasing (29C)

BONIA CORPORATION BERHAD

Particulars of substantial Securities Holder

Name	AMANAHRAYA TRUSTEES BERHAD-SKIM AMANAH SAHAM BUMIPUTERA
Address	Tingkat 4 Balai PNB 201-A Jalan Tun Razak 50400 Kuala Lumpur
NRIC/Passport No/Company No.	766894-T
Nationality/Country of incorporation	Malaysian
Descriptions (Class & nominal value)	Ordinary Shares of RM0.50 each
Date of cessation	26/07/2013
Name & address of registered holder	AMANAHRAYA TRUSTEES BERHAD-SKIM AMANAH SAHAM BUMIPUTERA Tingkat 4 Balai PNB 201-A Jalan Tun Razak 50400 Kuala Lumpur
Currency	Malaysian Ringgit (MYR)
Number of securities disposed	10,700,000
Price Transacted ($$)
Circumstances by reason of which a person ceases to be a substantial securities Holder	Sale of shares
Nature of interest	Direct interest
Date of notice	26/07/2013

icy97

Milingtonia持6.82% 晋宝利机构大股东

财经新闻 财经  2013-08-03 13:59
（吉隆坡2日讯）Milingtonia有限公司在购入6.82%的股权后，崛起成为宝利机构（BONIA，9288，主板消费产品股）大股东。

宝利机构向马交所报备，在英属维尔京群岛注册的Milingtonia有限公司在7月26日，以场外交易的方式买入该公司1374万7260股，相等于6.82%股权。

另一方面，宝利机构今日的股价表现也相当强劲，全日上扬19仙，或6.52%，以3.10令吉挂收，成交量达244万6200股。[南洋网财经]

Notice of Interest Sub. S-hldr (29A)

BONIA CORPORATION BERHAD

Particulars of Substantial Securities Holder

Name	Milingtonia Limited
Address	Vanterpool Plaza, 2nd Floor Wickhams Cay 1 Road Town Tortola British Virgin Islands
NRIC/Passport No/Company No.	1683515
Nationality/Country of incorporation	BVI
Descriptions (Class & nominal value)	Ordinary Shares of RM0.50 each
Name & address of registered holder	Milingtonia Limited Vanterpool Plaza, 2nd Floor Wickhams Cay 1 Road Town Tortola British Virgin Islands

Date interest acquired & no of securities acquired
Currency	Malaysian Ringgit (MYR)
Date interest acquired	26/07/2013
No of securities	13,747,260
Circumstances by reason of which Securities Holder has interest	Direct Business Transaction (DBT)
Nature of interest	Direct interest
Price Transacted ($$)
Total no of securities after change
Direct (units)	13,747,260
Direct (%)	6.82
Indirect/deemed interest (units)
Indirect/deemed interest (%)
Date of notice	02/08/2013

icy97

宝利估值偏低　目標价上调

財经 2013年8月3日
（吉隆坡3日讯）宝利机构（BONIA，9288，主板消费股）股价强劲升值，估值仍然偏低。该股目前的本益比为10倍，依然比其他大型零售商如永旺集团（AEON，6599，主板贸服股）与百盛控股（PARKSON，5657，主板贸服股）的22倍与14倍来得低且具吸引力。         另外，管理层透露產品的需求保持稳定，旗下的精品店扩张计划也接近完成。

隨著在越南失败的合资联营告一段落，该集团在去年次季展开新的经营战略和扩张计划，成功把越南业务转亏为盈，第3季营业额从200万令吉按年成长至1000万令吉。迄今，该集团在越南扩张至5家精品店，並计划在胡志明市增设2到3个新据点。

纵使印尼当局决定提高燃油价格，国內需求预期將放缓，世界银行也把该国的GDP总值预测从6.2％下调至5.9％，管理层表示，印尼分店的销售额保持稳健。

因此，艾芬投行分析员认为，印尼的扩张计划仍在轨道上，预计宝利会在该国增设3至4家精品店，预测资本支出介于150万令吉和200万令吉。儘管印尼分部取得健康成长，但贡献的营业额只占该集团总营业额的2.4%。

另一方面，大马和新加坡的业务则如常。新加坡的分店已被翻新，而且把35个Braun Buffel柜檯整合成29个，以便助于提高品牌知名度。

分析员相信该集团明年不会在新加坡开设新据点，主要是当地消费者支出疲软。管理层也强调，未来將会严格筛选在当地的扩充计划。

至于大马方面，则已把20个柜台整合转换成14家精品店，並刚在在吉隆坡的旺沙逍遥休閒广场（Wangsa Walk）设下旗下授权品牌圣塔芭芭拉（Santa Barbara）与Valentino Rudy的据点。基于大马健康的国內消费，分析员相信大马业务將持续稳健成长。此外，该公司也將计划在2015年在大马和新加坡各开一家来自意大利的BrunoMagli精品店。

该集团在过去的两年半积极进行扩张、翻新和综合计划已差不多完成，並会慎选往后新精品店的开设。所以，分析员相信未来的扩张和启动成本將降低，加上改善的產品销售组合及品牌的知名度，预计明年的净利润可逐渐恢復至15.5%至16%。

由于该集团良好的基本面和成长前景以及偏低的估值，分析员重申该股「买进」的投资评级，並调高目標价至3.25令吉。[东方日报财经]

icy97

BONIA CORPORATION BERHAD

Type	Announcement
Subject	OTHERS
Description	Bonia Corporation Berhad (“Bonia” or the “Company”) Article Entitled “Bonia surges to all-time high”
We refer to the article entitled “Bonia surges to all-time high” appearing in The Star Online posted on Saturday, 3 August 2013 in particular to the sentence reproduced below:- 1.         “The Company’s profile outlines that it wants to be a billion-dollar company aiming to achieve revenues of RM1bil by the year 2015.” The Company wishes to clarify that given the expansion plans of the Bonia Group and barring any unforeseen circumstances, the Company expects its performance to improve. However, the quantum of improvement cannot be determined at this juncture as it depends on, among others, market demand of the Company’s range of products, domestic and regional spending power for the future financial years. As such, the Company wishes to further clarify that the above statement should not be construed as a profit forecast of the Company for the financial year ending 30 June 2015. 2.         “..................., Bonia said it wanted to conduct two more public listings around the region .......................” The Company has made due enquiry from its Directors and major shareholders and wishes to clarify that Bonia has made no arrangement for a listing of any of its subsidiary companies or any dual-listing of Bonia on other stock exchange in the Asia-Pacific region. This announcement is dated 5 August 2013.

宝利机构澄清 子公司不计划上市

财经新闻 财经  2013-08-06 13:19
（吉隆坡5日讯）宝利机构（BONIA，9288，主板消费产品股）澄清，无双边上市或子公司上市的安排。

宝利机构向马交所报备，针对上周被报道指称，要在区域进行多两个上市活动的事项，该公司经过向董事和大股东查询后，澄清在本区域并无任何双边上市或子公司上市的安排。

至于在报道中，指该公司欲成为“10亿企业”（billion-dollar company），放眼在2015年达到10亿令吉营业额目标。

宝利机构解释，该公司仅预测在扩展计划和无任何重大意外情况下，预期表现将有所跃进，但该跃进幅度无法在目前确定。

“上述言论也不应被诠释为公司2015财年的盈利预测。”[南洋网财经]

icy97

icy97 发表于 2-8-2013 02:19 PM
Milingtonia持6.82% 晋宝利机构大股东

财经新闻 财经  2013-08-03 13:59

传阿南达看中宝利机构

财经新闻 财经  2013-08-10 09:24
（吉隆坡9日讯）消息指，于本月崛起成为宝利机构（BONIA，9288，主板消费产品股）主要大股东之一的Milingtonia私人有限公司，实为大马富豪阿南达所掌控的间接子公司，并计划通过后者收购前者。

Milingtonia在今年7月26日，买入宝利机构1375万股，相等于6.82%股权，从而晋升为主要大股东。

《Focus Malaysia》引述不具名消息来源报道，Milingtonia与阿南达间接拥有子公司———Credor私人有限公司有关。

Credor总执行长兼创办人巴拉马在2008年起，兼任阿南达旗下Usaha Tegas私人有限公司董事。巴拉马、Credor副总裁鲁宾和总财务长再也巴拉，也曾在ASTRO（ASTRO，6399，主板贸服股）服务。

在今年4月份，巴拉马披露正在与数家公司商谈合作机会，领域涵盖服务和零售，并计划在今年宣布最少2项计划。

知情人士表示：“Credor早在2011年就看中了宝利机构，然而Milingtonia当时才刚成立，所以并没有采取什么行动。”

“直到最近有传言指，有基金公司与宝利机构商量卖股事宜。”[南洋网财经]