【BONIA 9288 交流专区】宝利机构

InsiderInfo

BONIA 又来了！BONIA 这次应该会上到RM２。６０。

os

原帖由 stereo 于 29-6-2007 11:47 PM 发表
http://chinese.cari.com.my/news/orientaldaily/details2.php?d=13332

x x x

看来这篇分析是根据今年盈利可以接近倍增而预估的目标价

分析員：奢侈品領域優質代表　寶利前景看俏 - Friday, June 29, 2007

(吉隆坡28日訊) 由於消費情緒良好，寶利機構(BONIA，9288，二板消費股)被分析員視為是投資奢侈品領域的「優質代表」之一。

寶利機構昨日股價一度高28仙至1.88令吉，惟今日股價開始回退。
分析員指出，寶利機構已經進入高檔設計領域，通過這項行動，能夠讓該集團進入一個高購買力以及價格更有彈性的領域。

該公司的Sembonia以及Carlo Rino品牌何其他7種註冊品牌，能夠為投資者提供參與本地消費情緒高漲以及財富效應增加的機會。
在03財政年度到06財政年度期間，寶利機構的3年期營業額以及每股收益累計年複合成長率分別成長23%以及81%。

艾芬投資銀行於料給公司未來3年的表現也將十分出色，這主要是受到營運賺幅的提升、奢侈品專賣店/專櫃的擴張，以及每家奢侈品專賣店/專櫃的收益提升。事實上，其最大的成長來源是海外市場，因為Bonia品牌已經被廣為認識以及接受。

艾芬投資銀行預料，在關鍵市場，如中國、中東、越南、印尼以及新加坡帶領成長，到了2009年，該公司的海外銷售佔營業額的比率將從目前的29%，增加達到47%。寶利機構的強處包括了海外市場的成長、由於該公司轉型成為高檔設計公司，使到賺幅擴大、通過其他關鍵品牌，能夠「補抓」到廣泛的客戶、擁有在流行界超過33年經驗的管理層、價格具競爭性，而且擁有高品質的員工以及具流行感的設計師，例如Bonia就由受到尊敬的意大利皮革設計師設計，而這能夠帶來更多的價值。

無論如何，雖然該公司的前景備受看好，但是仍有多項風險，這包括了因為經濟疲軟，導致消費支出減少、關鍵的品牌-Bonia無法在國外去的成長、以及無法將把握流行。

艾芬投資銀行給予寶利機構「買進」的評級，目標價格則是2.88令吉。

os

原帖由 os 于 12-6-2007 12:15 AM 发表
Now, it is intent on opening counters in Parkson's stores in China. Parkson Retail Group is one of the biggest foreign retail chains in China.  

"We are in discussion with Parkson to open counters in their stores in China. We have a good relationship with Parkson for many years," Bonia finance director Chong Chin Look told StarBiz on Friday.  

我错过了 liondiv。希望接下来可以通过 Bonia 间接受惠

Parkson adds stores in Beijing
June 12 2007

BEIJING: Malaysian-owned Parkson department store chain has opened a third outlet in Beijing and is planning to add two more, including one in the fast-developing northern part of the city which is the hub of 2008 Olympic Games.

Known locally as Bai Sheng, Parkson China is already the largest foreign-owned department chain in China with 39 stores, including two Xtra hypermarkets, in 23 cities, This is nearly double the number of its closet foreign rival.

But it will continue to expand at a rate of five to six new stores a year to build up the Parkson brand into one of the top five names in departmental retail in the Asia-Pacific, said Low Kim Tuan, chief operating officer for northern China.

"We began our fast expansion in China in 2003 and opened more than 10 stores that year alone. The booming economy is a great opportunity and great timing for us," he told Bernama in an interview at the latest Parkson store located in the east side of Beijing.

"Getting ahead is important before the market becomes saturated with more foreign players and with the Chinese government already encouraging local retailers to consolidate," he said.

By the end of this year, the number of Parkson stores is expected to rise to 44. Ultimately, Parkson wants a presence in every provincial capitals and municipalities as well as second-tier cities.

Bonia revenue to surge on export growth, higher margin
By Vasantha Ganesan
bt@nstp.com.my

July 11 2007

FASHION apparel manufacturer and retailer Bonia Corp Bhd expects to almost double its revenue to RM500 million in 2010, as exports grow and it achieves a higher profit margin.

Revenue will be split 50:50 between the domestic and the foreign markets, compared to a 71.2:28.8 per cent split currently.

"By 2010, we hope to reach a 50:50 ratio from domestic and foreign markets as the foreign market grows between 50 per cent and 60 per cent year-on-year," managing director Albert Chiang Heng Kieng said.

"The domestic market is expected to grow by 11 per cent and 15 per cent year-on-year," he told Business Times in an interview.

Bonia, which also owns the Sembonia and Carlo Rino brand, posted RM13.83 million in net profit on the back of RM221.37 million in revenue for the financial year ended June 30 2006.

For the nine months ended March 31 2007, Bonia reported a net profit of RM19.16 million and a revenue of RM187.12 million.

"Saudi Arabia's contribution will increase to seven per cent from 2.5 per cent now and Vietnam's contribution seven per cent from four per cent," he said. Singapore is now the biggest foreign market contributing 18.2 per cent of total revenue.

"We are looking at Indonesia, Hong Kong and China as new markets but we have not even fully tapped the potential of Saudi and the other Middle East countries," he said.
It hopes to venture into other Middle East countries by the third quarter of 2008.

By 2010, Bonia expects to have 60 boutiques and 450 consignment counters in Malaysia and 70 boutiques and 350 consignment counters abroad.

To be able to cater to projected demand, Bonia is investing RM10 million on expansion of its manufacturing facility in Malacca (RM3 million) and at his head office in Cheras, Kuala Lumpur (RM7 million).

"Once the factory is ready in a year's time, we will be able to double our production capacity from 150,000 units a year," he said.

Another RM10 million has been allocated for boutique upgrade and new openings.

os

原帖由 os 于 6-5-2007 11:37 AM 发表
Bonia 突然暴增的成交量,真正的原因我不知道，不过以下可以作为参考：
1. 共有 13.5 mil 的凭单赶在未分红拆细时转换去普通股。
   除权后，这批新股就变成 40.5 mil units, 为数不小，它总共令普通股增加了2 ...

原来是几十个 fund 在兴风作浪，但名字还没浮上来。。。

x x x x x

Bonia expansion plans excite foreign funds
By Vasantha Ganesan
bt@nstp.com.my
July 21 2007

LOCAL apparel manufacturer Bonia Corp Bhd has seen a spike in foreign funds taking a stake in the company, following the transfer of its listing to the main board of Bursa Malaysia in late April 2007.

"Foreign equity was almost negligible (then), and now 23.47 per cent (as at July 17 2007) of our shares are held by foreign equity," group managing director Albert Chiang Heng Kieng told Business Times in an interview.

"After our transfer to the main board, a lot of funds have approached us as they were interested and excited by our expansion plans especially into the overseas market and our capability of upgrading our brand image to the next level," Chiang added.

Bonia, which also retails and manufactures the Sembonia and Carlo Rino brands, has been approached by some 30 funds - 10 foreign and 20 local.

"To them, Bonia is new and our results in the last two years have been good," he said.

Compared with June 30 2003, revenue has grown by 85.72 per cent to RM221.37 million in June 2006, while net profit has surged by 490 per cent to RM13.83 million.

In fact, for the year just ended June 30 2007, Chiang expects net profit to be "slightly less than double of last year".

In the nine months ended March 31 2007, Bonia made a net profit of RM19.68 million on the back of RM161.12 million in revenue.

Share price since its transfer on April 23 2007 has risen by 60.5 per cent. It closed at RM2.24 yesterday. The company was listed in 1994 on the second board.

Bonia, in the current financial year, plans to open 40 consignment counters and eight boutiques locally and 49 counters and 16 boutiques abroad by June 2008.

This would bring the number of local outlets and overseas outlets to 450 and 215 respectively.

With outlet openings, together with its product positioning, promotional activities and new innovations, Chiang hopes Bonia will deliver another year of steady growth.

Meanwhile, 33-year-old Bonia expects to almost double its revenue to RM500 million by 2010, as exports grow and it achieves a higher profit margin.

Revenue will be split 50:50 between the domestic and the foreign markets, compared with a 71.2:28.8 per cent split currently.

Bonia expects a higher profit market as a result of its brand/image awareness and the creation of better quality products which enables the firm to price them at a higher premium.

[ 本帖最后由 os 于 22-7-2007 08:50 AM 编辑 ]

inspiron6033

请问OS大大认为TARGET PRICE会到多少啊?

lionyau

不懂 1.20 买得到吗 ？

inspiron6033

KUALA LUMPUR: Bonia Corporation Bhd wants to market its products in India, South Africa and up to three other countries in the Middle East by 2010, as part of its strategy to expand its brand globally. Currently, the fashion brand has 500 sales outlets and 60 boutiques in 15 countries, including Singapore, Japan, US, Saudi Arabia and Vietnam, and it wants to expand its operations to at least 20 countries in the next three years. It group managing director Albert Chiang said: “There are lots of inquiries from interested parties from the Middle Eastern countries and India.” He added that Bonia might enter into joint-venture agreements to market their products there.
However, Chiang said it was not in a hurry to look for suitable business partners as it was satisfied with its existing branches’ performance, especially in Vietnam, Indonesia, China and Saudi Arabia. He said the group would invest RM30 million over the next three years for its global expansion plans, which would include opening more boutiques and outlets, as well as upgrade its existing ones. “We hope to achieve a net profit after tax of at least 10% of our revenue by 2010,” he told reporters after launching Bonia’s flagship boutique here on Nov 29.

inspiron6033

The group had achieved RM247 million in revenue, with a net profit of around 12% for the financial year ending June 30, 2007.
It was earlier reported that the group expected to double its revenue to RM500 million over the next three years, in which it targeted 50% of revenue to come from overseas operations. Additionally, Bonia expected the markets in China, Saudi Arabia, Singapore, Brunei and Indochina to be its largest contributors in the next three years. Presently, Singapore is its largest overseas market, by contributing 18% to its total turnover. Chiang said it wants to set up a manufacturing plant for its middle-class brands in China. “It is still too early to tell, but we are looking for a site,” he said. Chiang added that Bonia would invest RM10 million to upgrade its existing manufacturing plants in Melaka and Kuala Lumpur, which would be completed by mid-2008 and end-2008, respectively.

inspiron6033

1st Quater profit 8.611million (increased 171.81%)

死神黑崎一护

消息不错。顶一下。

scsiang82

Bonia to boost promotions, spruce up outlets

In the next three years, the fashion apparel maker and retailer aims to have its products available in five more countries, including in Middle East and India

FASHION apparel manufacturer and retailer Bonia Corp Bhd says it will spend RM30 million on advertising and promotional activities and to give its outlets a facelift over the next three years.

It is expecting to achieve a net profit of RM50 million on revenue of RM500 million by 2010.

By then, Bonia products would be sold in 20 countries from the current 15 countries, and overseas revenue contribution is anticipated to increase to 50 per cent from the current 31 per cent.

"We are targeting a minimum of 10 per cent net profit from the projected RM500 million revenue by 2010," Bonia group managing director Albert Chiang told reporters after the launch of Bonia's flagship boutique at the Pavilion in Kuala Lumpur yesterday.

"We are doing a lot of promotional activities and all of our existing outlets are profitable," he added.

In the last fiscal year ended June 30 2007, the group posted RM28.2 million in net profit and RM246.3 million revenue, up from RM13.8 million and RM221.4 million, respectively, a year before.

Chiang said Bonia has invested more than RM1 million in the 2,809-sq-ft flagship boutique.

The boutique, which retails, among others, Bonia's Limited Edition and Special Edition range, is targeted at niche, high-end customers, including foreign tourists.

Chiang, however, declined to reveal the projected sales for the boutique, which is Bonia's 20th boutique in Malaysia.

Main-board listed Bonia has a network of 500 sales outlets and 60 boutiques globally, including Singapore, Taiwan, Hong Kong, China, Thailand, Indonesia, the Philippines, Saudi Arabia, the US, Canada, Mexico and Austria.

He said Singapore is the biggest contributor to Bonia's overseas revenue (18 per cent), while robust sales are recorded in countries such as Saudi Arabia, Brunei, Thai, Vietnam, Cambodia, South Korea and Japan.

In the next three years, Bonia products are expected to be available in five more countries, including in Middle East and India.

Chiang also said that the group has no plans to franchise its business in Malaysia, but does not discount the possibility of doing so for its overseas expansion.

Meanwhile, Bonia plans to set up a manufacturing plant in China within the next three years to manufacture other brands under the group, Sembonia and Carlo Rino

Chiang, however, said the plan is still preliminary.

The company is also investing RM10 million to upgrade its plants in Malacca and Kuala Lumpur. Once completed, Bonia's production capacity will double to 200,000 pieces of handbags per year.


http://www.btimes.com.my/Current_News/BTIMES/Industries/Retailing/30BONIA.xml/Article/

inspiron6033

Key developmentsBonia Corp. Bhd Reports Earnings Results for the First Quarter Ended September 2007
11/15/2007
Bonia Corp. Bhd reported earnings results for the first quarter ended September 2007. For the quarter, the company reported net profit of MYR 8,844,000 and net attributable to equity holders of the parent of MYR 8,611,000 or 4.30 sen per diluted share on the revenue of MYR 70,625,000 compared to net profit of MYR 3,328,000 and net attributable to equity holders of the parent of MYR 3,168,000 or 2.09 sen per diluted share on the revenue of MYR 58,998,000 for the same period last year.

Bonia Corp. Bhd Declares First and Final Dividend Payable on December 28, 2007
11/12/2007
Bonia Corp. Bhd declared a first and final dividend of 6% less 27% Income Tax in respect of the financial year ended June 30, 2007. This dividend will be paid on December 28, 2007. Entitlement date is on December 12, 2007 and ex-dividend date is on December 10, 2007.

Darren_chin

觉得宝利机构表现良好，只是股价波动性较大。
个人觉得接下来买盘会渐渐回来，趋强。仔细看发现真正的流动票并不多，也许是造成股价一天波动大的原因吧。。个人在早前1。7 是买入； 在近期动量放大是少许增仓又买了一些。。。
三十强的品牌因改值一些钱吧。。。PEgrowth是我看好的。虽然今年股息不比以往多，相信这一切是为了资援有利可图的国外投资吧。。。

19 Nov 2007: Malaysia's 30 Most Valuable Brands 2007: Signature of style
By Ooi Ying Nee
Email us your feedback at fd@bizedge.com

In the 1970s, Milan scaled the fashion hierarchy to become an international centre of fashion second only to Paris. It was during this time, in 1977, when Chiang Sang Sem was so inspired by the work of the 16th century sculptor Giambologna while on a trip to the Leather Trade Fair in Bologna, Italy that he registered Bonia as a tributary brand name for his leather goods business. Set up in Singapore in 1974, the business involved the design, manufacture and wholesale of leather goods.
Chiang, now group executive chairman of Bonia, turned what was then a relatively humble business into a regional fashion house synonymous with stylish, Italian-inspired handbags and shoes. Group managing director Albert Chiang, 45, and the younger brother of Sang Sem, says Bonia's branding exercises incorporate more than just placing the usual advertisements, and holding promotions at its outlets.
"The crux of our branding exercise is to build brand identity and image for our customers to connect with, to create 'life' in our products so that it is appreciated by our customers and the fashion community. The Bonia brand stands for values that our customers identify with or aspire to be part of," he says.
But the name and image are not the only reasons why Bonia has gone from small to regional brand. Ultimately, says Albert, Bonia's emphasis on attention to the quality of its products, superb craftsmanship, trendy fashion designs and customer-focused service have enabled the brand to hold its own in a sea of retail brands, many of which are global names. Bonia's products are, nevertheless, competitively priced when compared to their perceived value, he says.
"Our commitment to the entire production process including research and development, designing, manufacturing, distribution and marketing, is key to our success. In fact, most of our products are made from leather imported from Italy. We source only the best and finest materials from all over the world," says Albert.
But Bonia's bags-to-riches story has not always been so straightforward. Bonia took a calculated risk when it embarked on its brand transformation. "Our turning point came in 2000 when we launched our Millennium Collection. For the first time, we had themes for each of our collections launched. Since then, we have launched quite a number of successful collections and one of them is our Signature Collection which we still carry in our stores today," he says.
The next boost came in 2002 when Bonia decided to collaborate with Italian designers Bruno Sturaro and Pierpaolo Simonut of Studio Pelletteria Alessandra, who had previously worked with other international labels including Bally, Chanel, Moschino and Max Mara.
"The collaboration also improved our networking capabilities especially in the international market. It was then that Bonia's brand strategy moved towards 'international'! We want Bonia to be a respected regional fashion house," says Albert.
He says the group considers its branding exercises as long-term, bottom line-boosting investments. This year, Bonia has invested approximately RM12 million or 5% of its revenue in advertising and promotion and R&D.
"Over time, these branding exercises create a brand value for our loyal customers who are committed to our brand and are willing to invest in our products, ensuring brand loyalty to Bonia."
The group ensures that the Bonia brand is exposed at strategic and key locations within major cities. Bonia routinely puts its brand in the limelight through product previews, fashion shows, advertising campaigns and festive promotions.
Its international status is reflected in its more than 150 stores in nine Asian and West Asian countries. According to an Oct 3, 2007 report in The Edge Financial Daily, Bonia is set to open some 210 new own stores in China, raising its store count to 381.
The group also owns several labels that cater to other consumer segments, including menswear label Bonia Uomo, mid-range executive wear Sembonia and Carlo Rino, a handbags, shoes and accessories label for young, urban adults. Bonia also manufactures and distributes mid-to-high end apparel and leather goods for well-known brands like Balenciaga, Roberta di Camerino and Santa Barbara Polo & Racquet Club.
Since moving its headquarters from Singapore to Malaysia in 1978, the brand has metamorphosed from a bag-making company into a Malaysian fashion label, as seen in Bonia bags that flaunt the group's insignia.
Albert Chiang says the group will continue to add value to the Bonia brand by delving more into the international fashion arena.
"We will continue to drive our retail business aggressively, forging stronger networks with our key partners for continued expansion abroad as well as in Malaysia. We plan to market our products in at least 20 countries by 2010, something I believe a Malaysian company should be proud about," he says.

取自http://www.theedgedaily.com/cms/ ... a-1d4d4930-a0de1593

[ 本帖最后由 Darren_chin 于 4-12-2007 12:59 AM 编辑 ]

Darren_chin

觉得宝利机构表现良好，只是股价波动性较大。
个人觉得接下来买盘会渐渐回来，趋强。仔细看发现真正的流动票并不多，也许是造成股价一天波动大的原因吧。。个人在早前1。7 是买入； 在近期动量放大是少许增仓2。04；2。12；2。19又买了一些。。。
三十强的品牌因改制一些钱吧。。。PEgrowth是我看好的。虽然今年股市不比以往多，相信这一切是为了资援有利可图的国外投资吧。。。

19 Nov 2007: Malaysia's 30 Most Valuable Brands 2007: Signature of style
By Ooi Ying Nee
Email us your feedback at fd@bizedge.com

In the 1970s, Milan scaled the fashion hierarchy to become an international centre of fashion second only to Paris. It was during this time, in 1977, when Chiang Sang Sem was so inspired by the work of the 16th century sculptor Giambologna while on a trip to the Leather Trade Fair in Bologna, Italy that he registered Bonia as a tributary brand name for his leather goods business. Set up in Singapore in 1974, the business involved the design, manufacture and wholesale of leather goods.
Chiang, now group executive chairman of Bonia, turned what was then a relatively humble business into a regional fashion house synonymous with stylish, Italian-inspired handbags and shoes. Group managing director Albert Chiang, 45, and the younger brother of Sang Sem, says Bonia's branding exercises incorporate more than just placing the usual advertisements, and holding promotions at its outlets.
"The crux of our branding exercise is to build brand identity and image for our customers to connect with, to create 'life' in our products so that it is appreciated by our customers and the fashion community. The Bonia brand stands for values that our customers identify with or aspire to be part of," he says.
But the name and image are not the only reasons why Bonia has gone from small to regional brand. Ultimately, says Albert, Bonia's emphasis on attention to the quality of its products, superb craftsmanship, trendy fashion designs and customer-focused service have enabled the brand to hold its own in a sea of retail brands, many of which are global names. Bonia's products are, nevertheless, competitively priced when compared to their perceived value, he says.
"Our commitment to the entire production process including research and development, designing, manufacturing, distribution and marketing, is key to our success. In fact, most of our products are made from leather imported from Italy. We source only the best and finest materials from all over the world," says Albert.
But Bonia's bags-to-riches story has not always been so straightforward. Bonia took a calculated risk when it embarked on its brand transformation. "Our turning point came in 2000 when we launched our Millennium Collection. For the first time, we had themes for each of our collections launched. Since then, we have launched quite a number of successful collections and one of them is our Signature Collection which we still carry in our stores today," he says.
The next boost came in 2002 when Bonia decided to collaborate with Italian designers Bruno Sturaro and Pierpaolo Simonut of Studio Pelletteria Alessandra, who had previously worked with other international labels including Bally, Chanel, Moschino and Max Mara.
"The collaboration also improved our networking capabilities especially in the international market. It was then that Bonia's brand strategy moved towards 'international'! We want Bonia to be a respected regional fashion house," says Albert.
He says the group considers its branding exercises as long-term, bottom line-boosting investments. This year, Bonia has invested approximately RM12 million or 5% of its revenue in advertising and promotion and R&D.
"Over time, these branding exercises create a brand value for our loyal customers who are committed to our brand and are willing to invest in our products, ensuring brand loyalty to Bonia."
The group ensures that the Bonia brand is exposed at strategic and key locations within major cities. Bonia routinely puts its brand in the limelight through product previews, fashion shows, advertising campaigns and festive promotions.
Its international status is reflected in its more than 150 stores in nine Asian and West Asian countries. According to an Oct 3, 2007 report in The Edge Financial Daily, Bonia is set to open some 210 new own stores in China, raising its store count to 381.
The group also owns several labels that cater to other consumer segments, including menswear label Bonia Uomo, mid-range executive wear Sembonia and Carlo Rino, a handbags, shoes and accessories label for young, urban adults. Bonia also manufactures and distributes mid-to-high end apparel and leather goods for well-known brands like Balenciaga, Roberta di Camerino and Santa Barbara Polo & Racquet Club.
Since moving its headquarters from Singapore to Malaysia in 1978, the brand has metamorphosed from a bag-making company into a Malaysian fashion label, as seen in Bonia bags that flaunt the group's insignia.
Albert Chiang says the group will continue to add value to the Bonia brand by delving more into the international fashion arena.
"We will continue to drive our retail business aggressively, forging stronger networks with our key partners for continued expansion abroad as well as in Malaysia. We plan to market our products in at least 20 countries by 2010, something I believe a Malaysian company should be proud about," he says.

取自http://www.theedgedaily.com/cms/ ... a-1d4d4930-a0de1593

Darren_chin

觉得宝利机构表现良好，只是股价波动性较大。
个人觉得接下来买盘会渐渐回来，趋强。仔细看发现真正的流动票并不多，也许是造成股价一天波动大的原因吧。。个人在早前1。7 是买入； 在近期动量放大是少许增仓2。04；2。12；2。19又买了一些。。。
三十强的品牌因改制一些钱吧。。。PEgrowth是我看好的。虽然今年股市不比以往多，相信这一切是为了资援有利可图的国外投资吧。。。

19 Nov 2007: Malaysia's 30 Most Valuable Brands 2007: Signature of style
By Ooi Ying Nee
Email us your feedback at fd@bizedge.com

In the 1970s, Milan scaled the fashion hierarchy to become an international centre of fashion second only to Paris. It was during this time, in 1977, when Chiang Sang Sem was so inspired by the work of the 16th century sculptor Giambologna while on a trip to the Leather Trade Fair in Bologna, Italy that he registered Bonia as a tributary brand name for his leather goods business. Set up in Singapore in 1974, the business involved the design, manufacture and wholesale of leather goods.
Chiang, now group executive chairman of Bonia, turned what was then a relatively humble business into a regional fashion house synonymous with stylish, Italian-inspired handbags and shoes. Group managing director Albert Chiang, 45, and the younger brother of Sang Sem, says Bonia's branding exercises incorporate more than just placing the usual advertisements, and holding promotions at its outlets.
"The crux of our branding exercise is to build brand identity and image for our customers to connect with, to create 'life' in our products so that it is appreciated by our customers and the fashion community. The Bonia brand stands for values that our customers identify with or aspire to be part of," he says.
But the name and image are not the only reasons why Bonia has gone from small to regional brand. Ultimately, says Albert, Bonia's emphasis on attention to the quality of its products, superb craftsmanship, trendy fashion designs and customer-focused service have enabled the brand to hold its own in a sea of retail brands, many of which are global names. Bonia's products are, nevertheless, competitively priced when compared to their perceived value, he says.
"Our commitment to the entire production process including research and development, designing, manufacturing, distribution and marketing, is key to our success. In fact, most of our products are made from leather imported from Italy. We source only the best and finest materials from all over the world," says Albert.
But Bonia's bags-to-riches story has not always been so straightforward. Bonia took a calculated risk when it embarked on its brand transformation. "Our turning point came in 2000 when we launched our Millennium Collection. For the first time, we had themes for each of our collections launched. Since then, we have launched quite a number of successful collections and one of them is our Signature Collection which we still carry in our stores today," he says.
The next boost came in 2002 when Bonia decided to collaborate with Italian designers Bruno Sturaro and Pierpaolo Simonut of Studio Pelletteria Alessandra, who had previously worked with other international labels including Bally, Chanel, Moschino and Max Mara.
"The collaboration also improved our networking capabilities especially in the international market. It was then that Bonia's brand strategy moved towards 'international'! We want Bonia to be a respected regional fashion house," says Albert.
He says the group considers its branding exercises as long-term, bottom line-boosting investments. This year, Bonia has invested approximately RM12 million or 5% of its revenue in advertising and promotion and R&D.
"Over time, these branding exercises create a brand value for our loyal customers who are committed to our brand and are willing to invest in our products, ensuring brand loyalty to Bonia."
The group ensures that the Bonia brand is exposed at strategic and key locations within major cities. Bonia routinely puts its brand in the limelight through product previews, fashion shows, advertising campaigns and festive promotions.
Its international status is reflected in its more than 150 stores in nine Asian and West Asian countries. According to an Oct 3, 2007 report in The Edge Financial Daily, Bonia is set to open some 210 new own stores in China, raising its store count to 381.
The group also owns several labels that cater to other consumer segments, including menswear label Bonia Uomo, mid-range executive wear Sembonia and Carlo Rino, a handbags, shoes and accessories label for young, urban adults. Bonia also manufactures and distributes mid-to-high end apparel and leather goods for well-known brands like Balenciaga, Roberta di Camerino and Santa Barbara Polo & Racquet Club.
Since moving its headquarters from Singapore to Malaysia in 1978, the brand has metamorphosed from a bag-making company into a Malaysian fashion label, as seen in Bonia bags that flaunt the group's insignia.
Albert Chiang says the group will continue to add value to the Bonia brand by delving more into the international fashion arena.
"We will continue to drive our retail business aggressively, forging stronger networks with our key partners for continued expansion abroad as well as in Malaysia. We plan to market our products in at least 20 countries by 2010, something I believe a Malaysian company should be proud about," he says.

取自http://www.theedgedaily.com/cms/ ... a-1d4d4930-a0de1593

Darren_chin

觉得宝利机构表现良好，只是股价波动性较大。
个人觉得接下来买盘会渐渐回来，趋强。仔细看发现真正的流动票并不多，也许是造成股价一天波动大的原因吧。。个人在早前1。7 是买入； 在近期动量放大是少许增仓2。04；2。12；2。19又买了一些。。。
三十强的品牌因改制一些钱吧。。。PEgrowth是我看好的。虽然今年股市不比以往多，相信这一切是为了资援有利可图的国外投资吧。。。

19 Nov 2007: Malaysia's 30 Most Valuable Brands 2007: Signature of style
By Ooi Ying Nee
Email us your feedback at fd@bizedge.com
In the 1970s, Milan scaled the fashion hierarchy to become an international centre of fashion second only to Paris. It was during this time, in 1977, when Chiang Sang Sem was so inspired by the work of the 16th century sculptor Giambologna while on a trip to the Leather Trade Fair in Bologna, Italy that he registered Bonia as a tributary brand name for his leather goods business. Set up in Singapore in 1974, the business involved the design, manufacture and wholesale of leather goods.
Chiang, now group executive chairman of Bonia, turned what was then a relatively humble business into a regional fashion house synonymous with stylish, Italian-inspired handbags and shoes. Group managing director Albert Chiang, 45, and the younger brother of Sang Sem, says Bonia's branding exercises incorporate more than just placing the usual advertisements, and holding promotions at its outlets.
"The crux of our branding exercise is to build brand identity and image for our customers to connect with, to create 'life' in our products so that it is appreciated by our customers and the fashion community. The Bonia brand stands for values that our customers identify with or aspire to be part of," he says.
But the name and image are not the only reasons why Bonia has gone from small to regional brand. Ultimately, says Albert, Bonia's emphasis on attention to the quality of its products, superb craftsmanship, trendy fashion designs and customer-focused service have enabled the brand to hold its own in a sea of retail brands, many of which are global names. Bonia's products are, nevertheless, competitively priced when compared to their perceived value, he says.
"Our commitment to the entire production process including research and development, designing, manufacturing, distribution and marketing, is key to our success. In fact, most of our products are made from leather imported from Italy. We source only the best and finest materials from all over the world," says Albert.
But Bonia's bags-to-riches story has not always been so straightforward. Bonia took a calculated risk when it embarked on its brand transformation. "Our turning point came in 2000 when we launched our Millennium Collection. For the first time, we had themes for each of our collections launched. Since then, we have launched quite a number of successful collections and one of them is our Signature Collection which we still carry in our stores today," he says.
The next boost came in 2002 when Bonia decided to collaborate with Italian designers Bruno Sturaro and Pierpaolo Simonut of Studio Pelletteria Alessandra, who had previously worked with other international labels including Bally, Chanel, Moschino and Max Mara.
"The collaboration also improved our networking capabilities especially in the international market. It was then that Bonia's brand strategy moved towards 'international'! We want Bonia to be a respected regional fashion house," says Albert.
He says the group considers its branding exercises as long-term, bottom line-boosting investments. This year, Bonia has invested approximately RM12 million or 5% of its revenue in advertising and promotion and R&D.
"Over time, these branding exercises create a brand value for our loyal customers who are committed to our brand and are willing to invest in our products, ensuring brand loyalty to Bonia."
The group ensures that the Bonia brand is exposed at strategic and key locations within major cities. Bonia routinely puts its brand in the limelight through product previews, fashion shows, advertising campaigns and festive promotions.
Its international status is reflected in its more than 150 stores in nine Asian and West Asian countries. According to an Oct 3, 2007 report in The Edge Financial Daily, Bonia is set to open some 210 new own stores in China, raising its store count to 381.
The group also owns several labels that cater to other consumer segments, including menswear label Bonia Uomo, mid-range executive wear Sembonia and Carlo Rino, a handbags, shoes and accessories label for young, urban adults. Bonia also manufactures and distributes mid-to-high end apparel and leather goods for well-known brands like Balenciaga, Roberta di Camerino and Santa Barbara Polo & Racquet Club.
Since moving its headquarters from Singapore to Malaysia in 1978, the brand has metamorphosed from a bag-making company into a Malaysian fashion label, as seen in Bonia bags that flaunt the group's insignia.
Albert Chiang says the group will continue to add value to the Bonia brand by delving more into the international fashion arena.
"We will continue to drive our retail business aggressively, forging stronger networks with our key partners for continued expansion abroad as well as in Malaysia. We plan to market our products in at least 20 countries by 2010, something I believe a Malaysian company should be proud about," he says.

取自http://www.theedgedaily.com/cms/ ... a-1d4d4930-a0de1593

Darren_chin

觉得宝利机构表现良好，只是股价波动性较大。
个人觉得接下来买盘会渐渐回来，趋强。仔细看发现真正的流动票并不多，也许是造成股价一天波动大的原因吧。。个人在早前1。7 是买入； 在近期动量放大是少许增仓2。04；2。12；2。19又买了一些。。。
三十强的品牌因改制一些钱吧。。。PEgrowth是我看好的。虽然今年股市不比以往多，相信这一切是为了资援有利可图的国外投资吧。。。
19 Nov 2007: Malaysia's 30 Most Valuable Brands 2007: Signature of style
By Ooi Ying Nee
Email us your feedback at fd@bizedge.com
In the 1970s, Milan scaled the fashion hierarchy to become an international centre of fashion second only to Paris. It was during this time, in 1977, when Chiang Sang Sem was so inspired by the work of the 16th century sculptor Giambologna while on a trip to the Leather Trade Fair in Bologna, Italy that he registered Bonia as a tributary brand name for his leather goods business. Set up in Singapore in 1974, the business involved the design, manufacture and wholesale of leather goods.
Chiang, now group executive chairman of Bonia, turned what was then a relatively humble business into a regional fashion house synonymous with stylish, Italian-inspired handbags and shoes. Group managing director Albert Chiang, 45, and the younger brother of Sang Sem, says Bonia's branding exercises incorporate more than just placing the usual advertisements, and holding promotions at its outlets.
"The crux of our branding exercise is to build brand identity and image for our customers to connect with, to create 'life' in our products so that it is appreciated by our customers and the fashion community. The Bonia brand stands for values that our customers identify with or aspire to be part of," he says.
But the name and image are not the only reasons why Bonia has gone from small to regional brand. Ultimately, says Albert, Bonia's emphasis on attention to the quality of its products, superb craftsmanship, trendy fashion designs and customer-focused service have enabled the brand to hold its own in a sea of retail brands, many of which are global names. Bonia's products are, nevertheless, competitively priced when compared to their perceived value, he says.
"Our commitment to the entire production process including research and development, designing, manufacturing, distribution and marketing, is key to our success. In fact, most of our products are made from leather imported from Italy. We source only the best and finest materials from all over the world," says Albert.
But Bonia's bags-to-riches story has not always been so straightforward. Bonia took a calculated risk when it embarked on its brand transformation. "Our turning point came in 2000 when we launched our Millennium Collection. For the first time, we had themes for each of our collections launched. Since then, we have launched quite a number of successful collections and one of them is our Signature Collection which we still carry in our stores today," he says.
The next boost came in 2002 when Bonia decided to collaborate with Italian designers Bruno Sturaro and Pierpaolo Simonut of Studio Pelletteria Alessandra, who had previously worked with other international labels including Bally, Chanel, Moschino and Max Mara.
"The collaboration also improved our networking capabilities especially in the international market. It was then that Bonia's brand strategy moved towards 'international'! We want Bonia to be a respected regional fashion house," says Albert.
He says the group considers its branding exercises as long-term, bottom line-boosting investments. This year, Bonia has invested approximately RM12 million or 5% of its revenue in advertising and promotion and R&D.
"Over time, these branding exercises create a brand value for our loyal customers who are committed to our brand and are willing to invest in our products, ensuring brand loyalty to Bonia."
The group ensures that the Bonia brand is exposed at strategic and key locations within major cities. Bonia routinely puts its brand in the limelight through product previews, fashion shows, advertising campaigns and festive promotions.
Its international status is reflected in its more than 150 stores in nine Asian and West Asian countries. According to an Oct 3, 2007 report in The Edge Financial Daily, Bonia is set to open some 210 new own stores in China, raising its store count to 381.
The group also owns several labels that cater to other consumer segments, including menswear label Bonia Uomo, mid-range executive wear Sembonia and Carlo Rino, a handbags, shoes and accessories label for young, urban adults. Bonia also manufactures and distributes mid-to-high end apparel and leather goods for well-known brands like Balenciaga, Roberta di Camerino and Santa Barbara Polo & Racquet Club.
Since moving its headquarters from Singapore to Malaysia in 1978, the brand has metamorphosed from a bag-making company into a Malaysian fashion label, as seen in Bonia bags that flaunt the group's insignia.
Albert Chiang says the group will continue to add value to the Bonia brand by delving more into the international fashion arena.
"We will continue to drive our retail business aggressively, forging stronger networks with our key partners for continued expansion abroad as well as in Malaysia. We plan to market our products in at least 20 countries by 2010, something I believe a Malaysian company should be proud about," he says.
取自http://www.theedgedaily.com/cms/ ... a-1d4d4930-a0de1593

Darren_chin

觉得宝利机构表现良好，只是股价波动性较大。
个人觉得接下来买盘会渐渐回来，趋强。仔细看发现真正的流动票并不多，也许是造成股价一天波动大的原因吧。。个人在早前1。7 是买入； 在近期动量放大是少许增仓2。04；2。12；2。19又买了一些。。。
三十强的品牌因改制一些钱吧。。。PEgrowth是我看好的。虽然今年股市不比以往多，相信这一切是为了资援有利可图的国外投资吧。。。
19 Nov 2007: Malaysia's 30 Most Valuable Brands 2007: Signature of style
By Ooi Ying Nee
Email us your feedback at fd@bizedge.com
In the 1970s, Milan scaled the fashion hierarchy to become an international centre of fashion second only to Paris. It was during this time, in 1977, when Chiang Sang Sem was so inspired by the work of the 16th century sculptor Giambologna while on a trip to the Leather Trade Fair in Bologna, Italy that he registered Bonia as a tributary brand name for his leather goods business. Set up in Singapore in 1974, the business involved the design, manufacture and wholesale of leather goods.
Chiang, now group executive chairman of Bonia, turned what was then a relatively humble business into a regional fashion house synonymous with stylish, Italian-inspired handbags and shoes. Group managing director Albert Chiang, 45, and the younger brother of Sang Sem, says Bonia's branding exercises incorporate more than just placing the usual advertisements, and holding promotions at its outlets.
"The crux of our branding exercise is to build brand identity and image for our customers to connect with, to create 'life' in our products so that it is appreciated by our customers and the fashion community. The Bonia brand stands for values that our customers identify with or aspire to be part of," he says.
But the name and image are not the only reasons why Bonia has gone from small to regional brand. Ultimately, says Albert, Bonia's emphasis on attention to the quality of its products, superb craftsmanship, trendy fashion designs and customer-focused service have enabled the brand to hold its own in a sea of retail brands, many of which are global names. Bonia's products are, nevertheless, competitively priced when compared to their perceived value, he says.
"Our commitment to the entire production process including research and development, designing, manufacturing, distribution and marketing, is key to our success. In fact, most of our products are made from leather imported from Italy. We source only the best and finest materials from all over the world," says Albert.
But Bonia's bags-to-riches story has not always been so straightforward. Bonia took a calculated risk when it embarked on its brand transformation. "Our turning point came in 2000 when we launched our Millennium Collection. For the first time, we had themes for each of our collections launched. Since then, we have launched quite a number of successful collections and one of them is our Signature Collection which we still carry in our stores today," he says.
The next boost came in 2002 when Bonia decided to collaborate with Italian designers Bruno Sturaro and Pierpaolo Simonut of Studio Pelletteria Alessandra, who had previously worked with other international labels including Bally, Chanel, Moschino and Max Mara.
"The collaboration also improved our networking capabilities especially in the international market. It was then that Bonia's brand strategy moved towards 'international'! We want Bonia to be a respected regional fashion house," says Albert.
He says the group considers its branding exercises as long-term, bottom line-boosting investments. This year, Bonia has invested approximately RM12 million or 5% of its revenue in advertising and promotion and R&D.
"Over time, these branding exercises create a brand value for our loyal customers who are committed to our brand and are willing to invest in our products, ensuring brand loyalty to Bonia."
The group ensures that the Bonia brand is exposed at strategic and key locations within major cities. Bonia routinely puts its brand in the limelight through product previews, fashion shows, advertising campaigns and festive promotions.
Its international status is reflected in its more than 150 stores in nine Asian and West Asian countries. According to an Oct 3, 2007 report in The Edge Financial Daily, Bonia is set to open some 210 new own stores in China, raising its store count to 381.
The group also owns several labels that cater to other consumer segments, including menswear label Bonia Uomo, mid-range executive wear Sembonia and Carlo Rino, a handbags, shoes and accessories label for young, urban adults. Bonia also manufactures and distributes mid-to-high end apparel and leather goods for well-known brands like Balenciaga, Roberta di Camerino and Santa Barbara Polo & Racquet Club.
Since moving its headquarters from Singapore to Malaysia in 1978, the brand has metamorphosed from a bag-making company into a Malaysian fashion label, as seen in Bonia bags that flaunt the group's insignia.
Albert Chiang says the group will continue to add value to the Bonia brand by delving more into the international fashion arena.
"We will continue to drive our retail business aggressively, forging stronger networks with our key partners for continued expansion abroad as well as in Malaysia. We plan to market our products in at least 20 countries by 2010, something I believe a Malaysian company should be proud about," he says.
取自http://www.theedgedaily.com/cms/ ... a-1d4d4930-a0de1593

inspiron6033

不知道OS大大还持有这个股票吗?
可不可以抽空发表BONIA未来的前景
大大之前的分析真的让小弟获益匪浅!!

死神黑崎一护

朋友，你是bonia股东吗？我是。。。。