不知道大家在修读期间有没有做过关于carrefour 的case study
最近小弟住家附近开了一间carrefour express
没有想到他们这么快就正式向本地杂货店宣战
penang那有carrefour express了吗?
Carrefour Express
Carrefour is experimenting with 2 new formats in the Spanish market. Carrefour Express is a 1,200–2,500 square meter format that offers 6700 items, 1/3 of which are PL. Carrefour has already opened 52 Carrefour Express’ in Spain through the end of June 2006. The plan is to have 75 stores up and running by the end of this year.
Carrefour has had much success, in Spain, with the second experimental format, MaxiDia. MaxiDia offers HD pricing within a supermarket format. These stores are on average 1,200 square meters and feature the Dia label. They offer a wider selection of Dia products than found in a conventional ED store. Carrefour plans to have opened 100 MaxiDias by the end of 2006. |