分享cybercafe的business plan(前小部)

20010322

businees plan到底是不是商业秘密呢？
以下是cybercafe的business plan 样本，不是我的business plan 哦！大家来看看，只是前面小部分


Executive Summary
XXXNet, unlike a typical cafe, will provide a unique forum for communication and
entertainment through the medium of the Internet. XXXNet is the answer to an increasing
demand.
The public wants:
(1) access to the methods of communication and volumes of information now available on the Internet, and
(2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. XXXNet's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

This business plan is prepared to obtain financing in the amount of $50,000. The
supplemental financing is required to begin work on site preparation and modifications,
equipment purchases, and to cover expenses in the first year of operations. Additional
financing has already been secured in the form of: (1) $50,000 from the Bank Loan
(2) $19,000 of personal savings

The financing, in addition to the capital contributions from the owner and the bank Loan, will allow XXXNet to successfully open and maintain operations through year one. The large initial capital investment will allow XXXNet to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide XXXNet with a customer base that will allow it to be self sufficient in year two.

Objectives
XXXNet's objectives for the first three years of operation include:
• The creation of a unique, upscale, innovative environment that will differentiate
XXXNet from local coffee houses.
• Educating the community on what the Internet has to offer.
• The formation of an environment that will bring people with diverse interests and
backgrounds together in a common forum.
• Good coffee and bakery items at a reasonable price.
• Affordable access to the resources of the Internet and other online services.

Mission
As the popularity of the Internet continues to grow at an exponential rate, easy and
affordable access is quickly becoming a necessity of life. XXXNet provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment.  eople of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that XXXNet provides.

Keys to Success
The creation of a unique, innovative, upscale atmosphere that will differentiate
XXXNet from other local coffee shops and future Internet cafes.
• The establishment of XXXNet as a community hub for socialization and entertainment.
• The creation of an environment that won't intimidate the novice user. XXXNet will
position itself as an educational resource for individuals wishing to learn about the
benefits the Internet has to offer.
• Great coffee and bakery items.

Aloneboy

其实cc要赚钱,最好是开在中学附近^^

20010322

原帖由 Aloneboy 于 18-2-2009 01:11 PM 发表
其实cc要赚钱,最好是开在中学附近^^

这不是讨论赚不赚钱，这不是我的plan，我只是分享下罢了。。。

接着
Start-up Summary
XXXNet's start-up costs will cover coffee making equipment, site renovation and
modification, capital to cover losses in the first year, and the communications equipment
necessary to get its customers online.
The communications equipment necessary to provide XXXNet's customers with a high-speed
connection to the Internet and the services it has to offer make up a large portion of the startup costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of two laser printers and a scanner.
In addition, costs will be allocated for the purchase of coffee making equipment. One
espresso machine, an automatic coffee grinder, and minor additional equipment will be
purchased from XXX Sb.
The site at PJ will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business.

Services
XXXNet will provide full access to email, WWW, FTP, online games and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. XXXNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

Service Description
XXXNet will provide its customers with full access to the Internet and common computer
software and hardware. Some of the Internet and computing services available to JavaNet
customers are listed below:
• Access to external POP3 email accounts.
• Customers can sign up for a XXXNet email account. This account will be managed by
XXXNet servers and accessible from computer systems outside the XXXNet network.
• FTP, Telnet, Gopher, and other popular Internet utilities will be available.
• Access to firefox or Internet Explorer browser.
• Access to laser and color printing.
• Access to popular software applications like Adobe PhotoShop and Microsoft Word.
XXXNet will also provide its customers with access to introductory Internet and email classes.
These classes will be held in the afternoon and late in the evening. By providing these
classes, XXXNet will build a client base familiar with its services. The computers, Internet access, and classes wouldn't mean half as much if taken out of the environment XXXNet will provide. Good coffee, specialty drinks, bakery goods, and a comfortable environment will provide XXXNet customers with a home away from home. A place to enjoy the benefits of computing in a comfortable and well-kept environment.

Competitive Comparison
XXXNet will be the first Internet cafe in EXXX. XXXNet will differentiate itself from the
strictly-coffee cafes in EXXX by providing its customers with Internet and computing
services.

Technology
XXXNet will invest in high-speed computers to provide its customers with a fast and efficient connection to the Internet. The computers will be reliable and fun to work with. XXXNet will continue to upgrade and modify the systems to stay current with communications technology.
One of the main attractions associated with Internet cafes, is the state of the art equipment available for use.

Future Services
As XXXNet grows, more communications systems will be added. The possibility of additional units has been accounted for in the current floor plan. As the demand for Internet connectivity increases, along with the increase in competition, XXXNet will continue to add new services to keep its customer base coming back for more.

Market Analysis Summary
XXXNet is faced with the exciting opportunity of being the first-mover in the EXXX cybercafe market. The consistent popularity of coffee, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in EXXX.

Market Segmentation
XXXNet's customers can be divided into two groups. The first group is familiar with the
Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community.
XXXNet's target market falls anywhere between the ages of 18 and 50. This extremely wide
range of ages is due to the fact that both coffee and the Internet appeal to a variety of
people. In addition to these two broad categories, XXXNet's target market can be divided
into more specific market segments. The majority of these individuals are students and
business people. See the Market Analysis chart and table below for more specifics.

Target Market Segment Strategy
XXXNet intends to cater to people who want a guided tour on their first spin around the
Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, XXXNet will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use XXXNet's PCs, or plug their notebooks into Internet connections. XXXNet's target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

Distribution Patterns
The dual product/service nature of XXXNet's business faces competition on two levels.
XXXNet competes not only with coffee retailers, but also with Internet service providers. The good news is that XXXNet does not currently face any direct competition from other cybercafes in the EXXX market. There are a total of three cyber-cafes in the state of XXX: one located in PXXX and two in AXXX.
Heavy competition between coffee retailers in EXXX creates an industry where all firms face the same costs. There is a positive relationship between price and quality of coffee. Some coffees retail at $6/ while other, more exotic beans may sell for as high as $10/.
Wholesalers sell beans to retailers at an average of a 40 percent discount. And as in most industries, price decreases as volume increases.

Strategy and Implementation Summary
XXXNet has three main strategies. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, XXXNet hopes to educate and train a loyal customer base.
The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at XXXNet. Power users have knowledge and webbrowsing experience that novice Internet users find attractive and exciting.
The third strategy focuses on building a social environment for XXXNet customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at XXXNet, these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide.


Strengths
1. Knowledgeable and friendly staff. We've gone to great lengths at XXXNet to find
people with a passion for teaching and sharing their Internet experiences. Our staff is
both knowledgeable and eager to please.
2. State-of-the art equipment. Part of the XXXNet experience includes access to stateof-
the-art computer equipment. Our customers enjoy beautiful flat-screen displays,
fast machines, and high-quality printers.
3. Up-scale ambiance. When you walk into XXXNet, you'll feel the technology. High
backed mahogany booths with 21" LCD inset into the walls provide a cozy hideaway for meetings and small friendly gatherings. Large round tables with displays viewable from above provide a forum for larger gatherings and friendly "how-to" classes on the Internet. Aluminum track lighting and art from local artists sets the
mood. Last, but not least, quality cappuccino machines and a glass pastry display case
provide enticing refreshments.
4. Clear vision of the market need. XXXNet knows what it takes to build an upscale
cyber cafe. We know the customers, we know the technology, and we know how to
build the service that will bring the two together.

Competitive Edge
XXXNet will follow a differentiation strategy to achieve a competitive advantage in the cafe market. By providing Internet service, XXXNet separates itself from all other cafes in EXXX.
In addition, XXXNet provides a comfortable environment with coffee and bakery items,
distinguishing itself from other Internet providers in EXXX.

Marketing Strategy
XXXNet will position itself as an upscale coffee house and Internet service provider. It will serve high-quality coffee and espresso specialty drinks at a competitive price. Due to the number of cafes in EXXX, it is important that XXX sets fair prices for its coffee. XXXNet will use advertising as its main source of promotion. Ads placed in The Register Guard, EXXX Weekly, and the Emerald will help build customer awareness. Accompanying the ad will be a coupon for a free hour of Internet travel. Furthermore, XXXNet will give away three free hours of Internet use to beginners who sign up for an introduction to the Internet workshop provided by XXXNet.