EXCLUSIVE: NEW SPONSORS FLY IN
Posted on: Mon 12 Sep 2011
Queens Park Rangers Football Club is delighted to announce a multi-million pound shirt sponsorship deal with Malaysia Airlines and AirAsia.
Malaysia Airlines will sponsor QPR's home shirt for the next two seasons, whilst AirAsia will take pride of place on the R's away and third jerseys for the same period.
Speaking exclusively to www.qpr.co.uk, QPR CEO Philip Beard expressed his delight at the new deal, commenting: "This is a unique and exciting venture for the Football Club.
Article continues
Advertisement
"Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand.
"We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure in Southeast Asia and further afield.
"This is a remarkable deal for the Club and brings further positive news following a highly successful few weeks since the takeover was finalised."
The new home shirt, adorned with the Malaysia Airlines logo, will be worn for the first time in tonight's live Sky Sports showdown against Newcastle United at Loftus Road.
Malaysia Airlines' Executive Director, Mohammed Rashdan Yusof, said: "Malaysia Airlines, or more commonly known by our acronym MAS, is elated to be associated with QPR's ascendancy to the Premier League.
"Our sponsorship of the home jersey of QPR, together with Air Asia's sponsorship of the away jersey, is a first for the Premier League. It also celebrates MAS's recent collaboration framework with Air Asia.
"This sponsorship enables MAS to reinforce its global full-service presence and premium franchise via football fans and lovers from all over Europe, the Americas, Asia Pacific, Australia and all the four corners of the world.
"This sponsorship is the first major initiative of our new brand and marketing strategy, that would see important advertising money spent on boosting our top line. This is a key component in our drive to regain global market share, profitability and pride for the people of MAS."
AirAsia's Regional Head of Commercial, Kathleen Tan, added: "We are absolutely thrilled with this partnership with QPR.
"This is a timely and significant relationship between two brands which are keen in taking on any challenges for the taste of success.
"Our logo on QPR's away shirt does not only symbolise our energetic partnership, but also a joint-representation of the hard work and challenges that we went through - for AirAsia to be the world's best low cost airline for three consecutive years and QPR to make a comeback into top-flight football for the first time in 15 years.
"This is a very meaningful moment for all of us, and we are very excited to jointly associate ourselves with a Club like QPR, as they have a remarkable history in English football and their unrelenting spirit reflects our own Asian endeavour for success.
"Collaboratively, AirAsia and Malaysia Airlines can certainly build a very strong following for the QPR brand in a very passionate football audience in Asia."
We'll fight for Becks! QPR boss Fernandes tells Spurs they won't have it easy in race for Beckham
By SPORTSMAIL REPORTER
QPR owner Tony Fernandes has pressed ahead with his public pursuit of David Beckham by telling the superstar the newly promoted club can provide everything he needs to maintain his Olympic ambitions.
The former England captain is coming to the end of his four-year stay in the MLS and is being chased by several clubs, including the Premier League newboys and Tottenham.
Fernandes, who will watch his first home game since taking over the club against Newcastle on Monday, knows he faces stiff competition from Spurs especially with Beckham having already spent time training with the north London club during La Galaxy's off-season.
Everyone wants a piece: David Beckham is being courted by several Premier League clubs
But the billionaire believes firmly in his project and hopes his connections in Asia will help convince the 36-year-old his future lies at Loftus Road.
'It will be a massive statement of intent for us if we bring Beckham back in January,' Fernandes said. 'We have been led to believe he would like to be at a bigger club but it’s for us to persuade him that we have bigger ambitions and he can be part of that.
Big plans: Tony Fernandes has given his full backing to Neil Warnock
'Whether that fits in with Neil Warnock and the squad, who knows. Ultimately, the manager has to decide.
'I can give him the vision that I've got the balls to do it. It may fail but nothing ventured, nothing gained.'
Hot Spur: Tottenham are keen on Beckham, who trained with the club earlier this year
Talking to the Sun, he added: 'Environment, love, care and attention - we can offer that to Beckham.
'And Beckham's advisors want to talk because our vision is a long-term one, with lots of things David can do in Asia with me.'
Spurs boss Harry Redknapp has also gone public with his desire to sign Beckham.
'Would I like him here? Of course I would,' he said last week. 'I don't think you would ever say no to David Beckham. He would bring a lot to any club.
'He came and trained with us last year. He was fantastic to have around the place as a player and as a person.
'He was a top-class professional and he's the kind of lad you would like around the place. He is someone the young lads look up to and he is a great role model for anybody.'
发表于 9-9-2011 04:40 PM
楼主
本周最热论坛帖子
3138 
62
